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About Jōshō


Name

Our full name is Jōshō No Hajimari, but it's kind of long. So, we shortened it to JōshōBut what does it mean anyway?  Jōshō No Hajimari is Japanese for "beginning of rising" or "start of rising".  Our whole mission is to get people to Try New Things

What we are and how it started

Established in 2018, Jōshō No Hajimari is a Japanese Streetwear shop for both men and women.  We offer an array of premium products, but mostly a curated selection of multi-brand apparel and footwear (coming soon). Jōshō No Hajimari was conceived from a teenage love for fashion and dreams of one day opening up an apparel store.

Jōshō No Hajimari was founded by a young man with a dream and a desire to help out his middle class family.  With steadfast perseverance, he methodically rose through the ranks from garage selling to assistant manager in a candy business at school to eventually branching off and making his own brand. Conceptualizing Jōshō No Hajimari as an extension of himself, Jeremiah Severo seeks to shift the current landscape of fashion, while operating under a personal philosophy of giving the consumer more than what they pay for.

Jeremiah had always been in love with Japan and Japanese Culture, so when he decided to open a shop.  What better niche than a store that captures the streetwear scene that is currently going on in Japan.  The trying of new things, pushing boundaries, pushing limits, and breaking rules instead of going along with the norm, or following the next trend.  All of these traits are what the culture is about, and what Jōshō No Hajimari stands for.